Merchant Blog

Blog Article: BACK TO SCHOOL: Marketing Ideas for your Small Business


Since many of our merchants are in the retail sector, it made sense for us to do a post about the impending ‘back to school’ flurry that clothing and other retailers experience every year mid August. With the high demand, a surplus of inventory is advisable. Most merchants agree that too much stock is always better than not enough, as selling product well into the school year is seldom problematic.

Even if you’re not selling school supplies or clothing, there are lots of ways you can attract back to school shoppers to your products and services and increase your back to school sales. Some creative back to school marketing ploys will help your small business take advantage of one of the biggest retail seasons of the year.

Heavily advertising your back to school products in the back to school marketing period is a natural marketing activity for you if you’re selling things such as school supplies or clothing. But just because your small business’s products or services aren’t directly school-related doesn’t mean you have to miss out on potential back to school sales.

If ‘back to school’ doesn’t work in your industry’s favour, now’s the time for “last chance” sales. These might include special promotions on seasonal items/services that can only be enjoyed in the remaining summer weeks, and can be offered to customers at a discount before September.

Very importantly (and often neglected) is that you shouldn’t limit your marketing ideas to kids. Back to school means different schedules for parents, too, and for some, more time to do things for themselves or things they’ve been putting off. Teachers are another great group to target with your back to school marketing ideas if your products or services are appropriate. Many of the marketing ideas that apply to parents will also work for teachers.

It’s a lucrative market! Make sure your small business doesn’t miss out on the benefits of the late-August rush. If you require additional working capital in order to ensure you’re sufficiently equipped for the influx of demand, give us a call at Merchant Advance Capital. We’ll be happy to lend an ear – and maybe offer some additional marketing tips for YOUR business!

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