Advertising on Google(or even Bing) is a great way to reach customers at the exact moment they’re looking for a business like yours. Here’s a jump-start overview on exactly what paid search is. Paid search (also known as search engine marketing) can be such a valuable addition to your small business marketing toolbox. It allows […]
It is hard to define what an effective business leader is. What traits does an effective business leader possess? Are there certain things that effective business leaders do? Managers or founders of small businesses may look to a certain business leader as a sort of benchmark to follow, when really they should be focusing on developing […]
It’s January. The busy holiday season is over but your costs are much the same and you have a business to grow. The good news is that you don’t have to dig deep into your pockets to give your business an uplift. Find out how with our five business-boosting tips: Listen It’s never been easier […]
Increased productivity is key to operating a successful small business. Advances in technology and changing customer expectations has created a need for higher productivity for businesses. Canadian entrepreneurs not only have to compete with their North American counterparts but also with companies in countries such as China and Indian where labour costs are a fraction […]
If you’re a small business owner, you can probably relate to the struggles of needing to innovate to stay afloat. There comes a point for every small business when it hits a slump. You feel like maybe your offered services or goods have become stagnant. The best way to pull your business out of the […]
There’s a saying in Merchant Advance’s home of Vancouver that if you don’t like what the weather is doing, you could wait a few minutes. While this is meant in jest, some people do not have the luxury of being able to wait for the best conditions in which to do business. It turns out […]
With less than two months until voters in Merchant Advance’s home province of British Columbia head to the polls for a provincial election, small business owners are a major audience for the platforms of parties across the political spectrum. And yet, in a new survey of members of the Canadian Federation of Independent Businesses (CFIB), […]
We’ve all had a certain kind of phone call: a firm, hopefully polite request to remit payment for some or other expense. It’s never fun to receive a request for payment, and for many small business owners, the discomfort around collections extends to situations where businesses need to collect unpaid invoices that may be piling […]
Every small business is unique, and no two businesses have the same definition of success. Especially for a newer business, measuring success meaningfully is critical. Measuring success in the small business world can be a challenge when one is often faced with having to compare themselves to larger or more established competitors, big winners on […]
The Tax-Free Savings Account (TFSA) has become a valuable tool for personal financial planning, but a new report suggests that they are underused and poorly optimized relative to their potential for use as tools for small business investment. Youri Chassin, a researcher with the Montreal Economic Institute, suggests: Modifying the rules that govern TFSAs by allowing […]
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