Business technology is changing. Savvy young entrepreneurs have used the technology craze as an opportunity to gain an advantage over seasoned competitors who utilize a more ‘traditional’ approach to business practices. The advantage, it seems, is innovation. Offering a modern edge or a fresh perspective through application of small business technology can be a powerful tool for budding entrepreneurs who are eager to entice prospective clients.
In order to stay in the game, business owners don’t have to surpass competitors- but keeping up with the competition is important to the business image and its’ branding. Instead of worrying about the latest technological gadgets, we suggest that business owners invest in the following business tools and technologies which are in the workplace to stay:
1. High-Speed Internet (Business Grade)
This is a must-have. It’s 2013, and utilizing a dial-up connection just isn’t going to cut it in this day and age. With so many package variations available to merchants across Canada, there’s no reason why anyone should be using archaic technology of yesteryear. Staying connected and accessible to your community should be a primary concern for business owners regardless of their industry type.
2. Secure IT Infrastructure
Most small-medium sized businesses are home to a variety of sensitive information; whether it be confidential client accounts, banking documents or even just valuable personal documents. Keeping this information private is absolutely essential to the credibility of the business, so ensuring that this information is properly controlled is crucial. Digital security is affordable and even basic precautions will go a long way in ensuring that your information stays protected.
3. Online Presence
It doesn’t have to be expensive, but setting aside a small monthly budget for marketing and social media campaigns is important to the ongoing success of a business. Think of it as an investment for the future! Setting aside time and money will add up in the long run through customer acquisition and retention. Younger companies may be tech-savvy enough to implement their own web content and design, but hiring an experienced web developer may be an ideal solution for business owners who are unfamiliar with the latest in business technology.
For small businesses, mobility is essential. Often business owners are managing numerous aspects of the daily workload, and being constantly accessible is critical. Aside from the undesirable option of living and sleeping at the business location, owners are left with one option: Be Constantly Available. Especially in a younger business, being easily reachable for client/employee inquiries can mean the difference between making and breaking a sale. Even though they might be costly, mobile gadgets are efficient and can save time and money for an on-the-go entrepreneur.
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