Connecting with customers is hard. Being approachable and relevant to your target audience might seem easy, but assessing the needs of your consumer is a complicated matter. How do you track their priorities, monitor their concerns and keep tabs on their interests? Mind reading is ideal. If your ESP skills aren’t up to par, consider using social media to garner interest in your products and to familiarize consumers with your business’s philosophy. The scope of uses and improvements that a specific strategy in social media for small business can offer is truly vast.
Why it’s great: Customers get the scoop on your business at their leisure, and you can assess their involvement in your business’s industry. Is there a strong attachment to sports in the community? Capitalize on it. Considering sponsoring a children’s league, or donating a portion of profits to local athletic programs. ‘Going green’ isn’t going away; show your clients that you care about the environment and that your ecological footprint is smaller than the other guys.
Social media is a powerful platform for small businesses to reach their target audience without spending a bundle on advertising. Create a Facebook page and Twitter account; these are useful tools when trying to connect to your clients and grow your customer database. It will show potential clients that you’re professional and that you’re in the industry to stay.
Maintaining your social media accounts is a two way street. Product promotions should be featured constantly or you risk losing interest from your followers. Staying up to date with trends in the industry demonstrates your involvement as an owner and your businesses social media accounts should reflect it. Don’t expect an influx of interest in your business if you’re not willing to put in the effort; keep em’ updated, keep em’ fresh!
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