Merchant Advance Blog

Blog Roll

Six Creative Small Business Marketing Ideas

Published on November 2, 2015

With the Merchant Advance Rainy Day Giveaway in full swing (with only six days remaining to enter!) you may be wondering: what would I do with $15k worth of creative services from Skyrocket, Yulu and Bowery Creative? The possibilities are practically endless! Small business marketing often rewards bold, captivating and dynamic campaigns with one eye fixed on […]

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Small Business Events: Capture and Captivate Your Audience

Published on June 8, 2015

Though we live in an age in which our connective tissue is digital, and it’s possible to Tweetup, chat, Q-and-A, Google Hangout and otherwise interact 140 characters at a stretch without truly interacting, there is something very meaningful to be said about the process of gathering people together under a common interest. Small businesses in […]

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Monday Motivation for Small Businesses

Published on January 26, 2015

By the time you read this, it will be Monday morning. A new week brings a new set of challenges and experiences for any small business! Popular culture has embraced the stereotyped idea that the beginning of the week is where motivation can be at its lowest: it’s wise to challenge this perception lest we fall into […]

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Creating a Small Business Cult Following

Published on December 5, 2014

Watch How I Soar: Cult Status and Transcending Expectations Firefly was the best darn television show that never got a fair shake. The brainchild of Joss Whedon, creator of such series as Buffy the Vampire Slayer, Angel, and later Dollhouse, it blended equal parts dystopian space opera and rollicking wild west themes, built a perfectly pitched ensemble cast, and generally proceeded […]

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Writing for Business: Voice, Tone and Text

Published on November 21, 2014

Think about all the places your business lives, in real space and online. Your storefront, your website, social media, advertisements, flyers, FAQs, marketing campaigns, emails both internal and external: in all of these places, people have a chance to be influenced by the distinct voice and tone that makes you who you are. The language we […]

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Moving Day! Tips for Moving a Business

Published on November 10, 2014

It’s that most unique of days for your humble blogger: moving day has dawned. Prepare to lift with your legs, not your back. In light of this, the blog considers some key advice when moving a business to a new location! Read on to discover our advice, and don’t be overwhelmed: eventually, the last box […]

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Business Technology Tips

Published on July 12, 2013

If you are looking to grow your business, it’s important that you stay ahead of the latest technology trends. Being on point with the new gear is a valuable asset for small business owners, who may be unfamiliar with the newest business technology on the market.

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Success Tips: Keeping Things Simple

Published on August 21, 2012

Keeping things simple may be the easiest key to success. The following article has some great examples of brands that have strengthened themselves by limiting consumer choice, but keeping quality levels high. The overall consensus is that Less done well is better than More done poorly. Review your menu, service options, or store stock and […]

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How to Calculate ROI – Simple Business Tips

Published on May 15, 2012

Being able to calculate the return on investment (ROI) in business is an invaluable calculation in business. It enables business owners to to determine the amount of business brought in from investing a certain amount of money and resources. At Merchant Advance this is something we discuss with our clients when they first apply for funding. We […]

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